Monday, October 1, 2012

Invisible in Saudi Arabia

    Monday, October 01, 2012   No comments


Ikea, the global furniture company, has apologised for deleting images of women from the version of its catalogue circulating in Saudi Arabia.

The issue was highlighted on Monday by the free newspaper, Metro, which compared the Swedish and Saudi versions of the catalogue and showed that women had been airbrushed out of otherwise identical pictures showcasing the company's products.

Ikea's Saudi catalogue, which is also available online, looks the same as other editions of the publication, except for the absence of women.

One picture shows a family apparently getting ready for bed, with a young boy brushing his teeth in the bathroom. However, a pyjama-clad woman standing next to the boy is missing from the Saudi version. Another picture of five women dining has been removed in the Saudi edition.


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